Amit's love for Specialty Cold Brew

Tell us about yourself: 

I see myself as a creative at heart before an entrepreneur. I deeply appreciate quality and can’t stand mediocrity. As the founder and creative head of Artyculate India, a boutique creative agency, I’m currently leading the branding and digital efforts for Breww47. My life’s purpose is to make things simpler—whether for consumers or brands. Thanks to Breww47, my own mornings have become simpler too—I can’t imagine starting my day without a cold brew now.”

Amit Singh, Founder and Creative head, Artyculate.in

How did you get introduced to Specialty Cold Brew?: 

Frankly speaking, I used to think Cold brew is another fancy name for cold coffee. I was happy hot-brewing in my French press till my encounter with breww47. Cold brew is just the next level of coffee which enslaves you to it’s taste, would never let you look back to other coffees. Now, I enjoy a brewing ritual that’s not only easier—no need for hot water or extra energy—but also better for the planet.

How do you like your Cold Brew?: 

I like my cold brew bold and strong, served over ice—it’s refreshing and energizing just the way it is. But when I want to mix things up, I’ll add a splash of my favorite bourbon whiskey for a smooth, mellow twist. It’s the perfect way to unwind while still enjoying that deep, rich coffee flavor.

What do you think is ‘The Next Wave’ of coffee?: 

The next wave of coffee will be all about blending art and science seamlessly to elevate the coffee experience. It’s not just about a great cup of coffee; it’s about crafting flavors that are irresistibly bold and complex while making the brewing process effortlessly accessible. From perfectly balanced blends to innovative brewing methods, the goal is to make high-quality coffee an experience everyone can enjoy, with ease and precision. This new wave will push coffee enjoyment to new heights.

Lastly, what do you think about Breww 47?: 

With coffee demand soaring and the market evolving, there’s a real need for brands that push boundaries and challenge the status quo. Breww47 has the vision and boldness to do just that. They’re redefining the coffee experience and setting a new standard for quality and innovation. I believe they’re just getting started, and I’m excited to see how they continue to shape the future of coffee.

Anything else you want to share with us.

Now that I’ve experienced the depth and variety of flavors Breww47 brings to coffee—moving far beyond the typical 'burnt bean' taste—I can’t wait to see what other unique blends and flavors you’ll introduce next. I only wish I’d discovered Breww47 sooner!

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