Dea's Love For Specialty Cold Brew

August 30, 2024

Tell us about yourself:

I am an entrepreneur. I have a business by the name of Zikrr, a newly launched, homegrown ittar brand. A typical day for me is all emails, brainstorming sessions and interaction with a diverse mix of people to keep Zikrr thriving. And of course, you'll find me running after my dog most often.

How did you get introduced to Specialty Cold Brew?:

It was an accident, really. I think it was 2 years ago that I was out with colleagues to a coffee shop, and someone in the group ordered a cold brew. It seemed interesting and so I got one too. Since then, cold brews are synonymous with my summers!

How do you like your Cold Brew?:

Most times, it’s a 60ml with an ice cube. Other times (read weekends), I’d do a cocktail out of whiskey and cold brew!

What do you think is ‘The Next Wave’ of coffee?:

Just how Perfume Tourism is on the rise, Coffee Tourism will gain momentum too, including and not restricted to visiting coffee farms, indulging in coffee tastings, and learning about coffee production. And in the age of AI, nothing is beyond the scope of Tech - that includes coffee too - equipment, coffee makers that give consumers control over brewing/ steeping processes will become common.

Lastly, what do you think about Breww 47?:

I'm a Single Malt fan, hands down. My second favorite is After Party. While the former is strong and true to its name, the latter is easy on the palate, which opens doors for several concoctions and indulgences.

Anything else you want to share with us.

Introduce more variants, perhaps :)

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